Nutella’s parent company Ferrero is buying cereal maker WK Kellogg for $3.1 billion
In a significant development within the global food industry, Ferrero Group, the renowned Italian confectionery company best known for producing Nutella, has announced its agreement to acquire the cereal manufacturer WK Kellogg Co for a reported $3.1 billion. This strategic acquisition marks a major expansion for Ferrero, signaling its intent to strengthen its presence in the breakfast foods sector and broaden its footprint in the North American market.Ferrero, which has built its reputation over decades through iconic brands such as Ferrero Rocher, Kinder, and Tic Tac, has steadily diversified its portfolio beyond chocolates and sweets. The company’s decision to purchase…